Aida Model Essay

Every day were bombarded with headlines like these that atomic number 18 designed to grab our attention. In a world full of ad and information delivered in alone sorts of media from print to websites, billboards to radio, and TV to text messages every message has to work extremely hard to get remonstrated.And its not good advertising messages that have to work hard every report you write, presentation you deliver, or email you send is competing for your audiences attention.As the world of advertising becomes much and more(prenominal) competitive, advertising becomes more and more sophisticated. Yet the basic principles behind advertising copy remain that it must coax attention and submit someone to take action. And this idea remains true simply because human constitution doesnt really change. Sure, we become increasingly discerning, but to persuade pack to do something, you still bespeak to grab their attention, interest them in how your product or service sack up hel p them, and then persuade them to take the action you want them to take, such as buying your product or visiting your website.The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands forAttention (or Attract) questDesireAction.These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report.A slightly more sophisticated strain of this is AIDCA/AIDEA, which includes an additional step of sentence/Evidence between Desire and Action. People are so cynical about advertising messages that coherent evidence may be needed if anyone is going to actHow to call the ToolUse the AIDA approach when you write a piece of text that has the ultimate objective of getting others to take action. The elements of the acronym are as follows1. Attention/AttractIn our media-filled world, you need to be quick and depend to grab sta tes attention. Use powerful words, or a picture that will ginger nut the designateers eye and hand them stop and read what you have to say next.With most assurance workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, How effective is YOUR feedback? is more likely to grab attention than the purely factual one of, This weeks seminar on feedback.2. InterestThis is one of the most challenging stages Youve got the attention of a chunk of your target audience, but can you involve with them enough so that theyll want to spend their precious time understanding your message in more detail?Gaining the readers interest is a deeper process than grabbing their attention. They will bring back you a runty more time to do it, but you must stay focused on their take. This means parcel the m to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out.For more information on understanding your target audiences interests and expectations, and the context of your message, read our article on the Rhetorical Triangle.3. DesireThe Interest and Desire parts of AIDA go hand-in-hand As youre building thereaders interest, you also need to help them understand how what youre go can help them in a real way. The main way of doing this is by appealing to their personal needs and wants.So, rather than simply saying Our lunchtime seminar will teach you feedback skills, explain to the audience whats in it for them Get what you need from other people, and save time and frustration, by learning how to give them good feedback. gambol and Benefits (FAB)A good way of building the readers desire for your offering is to link features and benefits. Hopefully, the world-shattering features of your offering ha ve been designed to give a specific benefit to members of your target market.When it comes to the marketing copy, its important that you dont forget those benefits at this stage. When you describe your offering, dont just give the facts and features, and expect the audience to work out the benefits for themselves Tell them the benefits well-definedly to create that interest and desire.Example This laptop computer case is made of aluminum, describes a feature, and leaves the audience thinking So what? Persuade the audience by adding the benefits.giving a stylish look, thats kinder to your back and shoulders.You may want to take this further by appealing to peoples deeper drives giving effortless portability and a sleek appearance and that will be the envy of your friends and co-workers.4. ConvictionAs hardened consumers, we tend to be skeptical about marketing claims. Its no semipermanent enough simply to say that a book is a bestseller, for example, but readers will take notice i f you state (accurately, of course), that the book has been in the New York Times Bestseller List for 10 weeks, for example. So estimate to use hard data where its available. When you havent gotthe hard data, yet the product offering is sufficiently important, consider generating some data, for example, by commissioning a survey.5. ActionFinally, be very clear about what action you want your readers to take for example, Visit www.mindtools.com now for more information rather than just leaving people to work out what to do for themselves. See more at file///C/Users/GOPAL%20RATHORE/Downloads/AIDA%20%20Attention-Interest-Desire-Action%20-%20Communication%20Skills%20Training%20From%20MindTools.com.htmsthash.nCxC0EZx.dpuf