Product Strategy Essay Example | Topics and Well Written Essays - 750 words

Product Strategy - Essay Example The services offered by ABC cloud service limited include, but are not limited to: JustCloud, Egnyte, HybridCloud, MyPC Backup, Open Drive, Carbonite, Sugarsync, ADrive, ElephantDrive, Xdrive, Openomy, Storegate, Strongspace, Mofile, Flipdrive, GlobalDrive, eSnips, Box, Allmydata, iBackup,iStorage, Mozy, Omnidrive, Online File Storage, Mediamax, Online Storage, Dropbox, SOS Online Backup, Acronis True Image Online, SkyDrive, MediaFire, Google Drive, Microsoft Office 365, Zoho, Rapidshare and SendSpace. The table below provides a product and valuation policy of the company. Each product faces competition in the market, and as such, the valuation and pricing strategy may be different for the different products. Products such as the iBackup face stiff competition in the market. I, therefore, employ the skimming pricing strategy. The main aim is to capture the prestige market by charging substantially higher prices as compared to other competitors’ prices. ABC Company charges $1.5 per Gigabyte (GB) for the iBackup. Mozy has a basic home plan which starts at 50GB. 50GB provides a reasonable amount of space for storing more than six million text documents, one thousand videos and seven thousand five hundred photos. The company avails to home users, two plans to choose from. The product gives a maximum storage capacity of 125GB which is limited to only three computers. The firm, therefore, employs a Price Lining strategy. The users are charged according to the user requirements. For example, a home user who needs 100GB pays a higher amount than the pe rson purchasing a 25GB plan. A 50GB Mozy plan sells for $70 per year while 125GB plans for one computer goes for $120 per year. Mozy suffers direct competition from Carbonite (The Best, Most Affordable Alternatives to Mozy for Unlimited Backups, n.d.). I offer free services for the Box item for personal users with a