Designing a Diversity Workshop for University Faculty Incorporating Research Paper

Designing a Diversity Workshop for University Faculty Incorporating Multicultural and International Objectives - Research Paper Example Diversity, in years gone by, was not embraced. In fact, it was often shunned to the point where the country saw many colleges and universities rise to the level one race, one religion, and one culture. To continue with this practice would not only be an injustice to students around the world who have come to cherish our individual freedoms and liberties, but it would service to deny faculty and the student body alike the privilege of learning in a multi-cultural environment. Understanding and accepting people of other cultures and beliefs do not have to be a daunting task. It simply requires compassion and a desire learn from and embrace others. Our university might be small in number, but we have the capacity to develop a cultural awareness that rivals institutions much larger than our own. Our own faculty is diverse, yet we have failed to tap into this reality. We should be making use of our broad range of professional and military experience in order to better understand the diver sity existent around us and to use the knowledge to impact our student body as well. This training program has been developed with our faculty in mind. It will focus on the instructional methodologies inherent in multicultural education, and it will create a sense of global awareness amongst us all that we must be conversant with the latest educational issues, diversity, and multicultural theory. It is in so doing that we will truly become a global institution who can make a positive impact in the field of education, while embracing multicultural diversity and becoming more accepting of each student and staff member who passes through our illustrious halls. Purpose There is no mistaking that the world is becoming increasingly diverse, yet this same diversity has not been reflected in the field of higher education. According to Hill, et. al (2011), only 10% of earned Doctorates in the fields of science, technology, engineering, and mathematics are represented by minority groups (p. 2 0). This not only leaves a great gap in these critical fields, but it indicates a troubling trend. If universities cannot embrace multicultural education, then society will be losing out on valuable learning opportunities moving forward. This purpose of this training workshop is to reverse this trend by providing faculty members with the tools necessary to incorporate multicultural education into the classroom, thereby encouraging diversity and an exchanging of scholarly and academic ideas across cultures. Embracing the diversity amongst us, a further purpose of this workshop will be to share various pedagogical techniques with one another that will serve to enhance our own multicultural understanding. Our students are increasingly coming from a diverse background and we must work together with all students to foster an atmosphere of understanding and respect. This begins with the faculty, each of who has valuable experience to draw from in the field of diversity education. Embracin g all people does require, to some extent, a shift in our way of thinking and the methods that we employ in our disciplines. It has been noted by some faculty members at other institutions that, â€Å"Fundamental and sustainable change is possible, given the right combination of vision, compromise, and commitment† (Grogan & Vaz, 2003, p. 35). It is this primary need for change that forms the basis for this

Checking Newton Essay Example for Free

Checking Newton Essay In this experiment I will make measurements on a two pulley system and use them to check Newtons 2nd law:The rate of momentum of a body  Is directly proportional to the external,  Resultant force acting upon it. The change in momentum takes place in the  Direction of that force. The apparatus is set up as shown in the diagram below:  The masses m1 and m2 are initially set at 400 grams each. The ruler is set vertically. I measured and recorded the distance (S). There must be the same friction at the pulleys; in order to comply with this took added 10 grams masses to m1 until the two masses jus begin to move. I recorded the extra masses m0 added, and the total mass M of m1 and m2. I then held m1 by hand, added one 10g mass, and released it. My partner at that exact moment started the stopwatch. When the m1 hit the soft material the stopwatch was stopped. I recorded the time taken in the table below and repeated this a further one more time so I could finally take an average reading. Extra mass added to m1 Time 1 s Time 2 s Mean Time Timei 1/(m Kgs-1 0. 020 3. 0 4. 18 3. 59 12. 8 50 0. 040 1. 60 2. 14 1. 87 3. 49 25 0. 060 1. 62 1. 45 1. 53 2. 34 16. 6 0. 080 1. 19 1. 30 1. 24 1. 53 12. 5 0. 100 1. 19 1. 0 1. 09 1. 18 10 On then ext page is the graph that I plotted with t on t on the y- axis against 1/(m on the x- axis. Theory: The string is assumed inextensible so then the tension is the same at all points. For the downward motion of the mass m2 I applied F=ma. M1g T = m1a 1 For the upward motion of m2 T m1g = m1a 2 Adding 1 and 2 cancels out T M2g m1g = m2a+m1a (m2 m1)g = (m2+m1) a There for a = m2-m1/m2+m1 g 3 Now s=ut + at U=0, and There for s=1/2at A=2s/ti 4 Substituting 4 in 3 for a 2s/t = (m/M g ( 2Ms= t. g. (m This can be written asti = 2Ms/g . 1/(mm, s and g are constants. So a graph of ti against 1/(m should result in a straight line through the origin.

Free Essays - Yoricks Attitude Towards Women in A Sentimental Journey :: Laurence Sterne A Sentimental Journey

If we are to read Laurence Sterne's A Sentimental Journey, we must abandon the fixed idea about ordinary travel, which are filled with detailed descriptions of the landscapes. In Sterne's work, however, there are unique descriptions of human feelings, compared to the other ordinary travelogues. Consequently, the whole work makes readers confused at first. However, once we are absorbed in that story, we can easily follow Yorick's unique thoughts. Especially his attitude towards women is interesting. He meets many women and his attitude towards them does not change. That is, we can see there exists some principles when Yorick faces women. Therefore I will discuss Yorick's attitude towards Lady at the Remise; the Grisset in Paris; the fille de chambre; Maria and Eliza. Why does Yorick meet so many women in such a short time? As there is not a single passage about his own profile in the story, we cannot assume what he is and what he does in his country. Nevertheless, Yorick seems to be single, because nobody ever told Yorick not to go abroad in the first episode. And also Yorick is really afraid of being kept in prison. Though it is a sort of general fear that everybody can be scared, Yorick seems to be even more sensible about being limited to a particular place or group of people. He tries to set free the "starling" (71-3), because he does hate the feeling of confinement. A marriage possibly can be a sort of confinement to Yorick. That is, being a free single man, Yorick does not want to be tied to particular person. And that makes him meet so many women in such a short time and have lots of relationships with them. Then what is Yorick's attitude towards these women? First of all, he is a little bit passive when he approaches them. Yorick is usually left with a woman in some place, such as "the Remise", "Desobligeant". It is totally different from other's way of making acquaintance with someone. For instance, in case of La Fleur, he directly goes to some girl and have a good time with her (101). As the following example show, Yorick, is not active at all. : "Mons. Dessein left us[Yorick and a lady] together with her hand in mine" (16). When he is in the shop with the Grisset, she willingly asks him to feel her pulse (53).

Coffee Industry Essay

Coffee is an important commodity next to oil. It’s one of the world’s most popular beverages with over 501 billion cups consumed every year. It has been around for more than 1,000 years. During that time, coffee has been considered a food, a medicine, an aphrodisiac, and even a wine. This was before the advent of specialty coffee shops in the country. Today, however, coffee is known as a beverage to be savoured and enjoyed. And thus, specialty coffee shops are a common sight especially in the Manila Metropolis. Specialty/Gourmet coffee refers to the highest-quality green coffee beans roasted to their greatest flavour potential by true craftspeople and then properly brewed to well-established standards (Specialty Coffee Association of America/SCAA). The SCAA further explained that specialty/gourmet coffee tastes better than instant or mass-produced coffee because it is made from coffee beans grown only in ideal climates and prepared according to exacting standards. Also, specialty coffee possesses a richer and more balanced flavour. The Specialty/Gourmet Coffee is not frequently purchased on commodities exchanges. For instance, Starbucks purchases nearly all its coffee through private contracts that often pay double the commodity price. Thus, it is also important to note that the coffee sold at retail is a different economic product than wholesale coffee traded as a commodity. Such has coffee’s popularity grown through the centuries. Today, it can be safely assumed someone, somewhere is savouring a cup, a mug or any of coffee’s delightful and delicious preparations at almost every hour of the day. From sun up to sun down, it’s coffee time! History. Specialty coffee shops trace their roots from the coffee shops of Europe in the 16th and 17th century upon the introduction of coffee which became a popular drink. In the United States, specialty coffee shops are said to have been popularized by Starbucks Coffee. Starbucks Coffee was established in 1971 by Gordon Bowker, Jerry Baldwin, and Zev Siegl originally to sell coffee beans only. The company’s current business of retailing coffee beverages came about when then marketing person Howard Schultz (currently Chairman) got interested in selling espresso by the cup after visiting Italy. Initially, the company tested the new business model in one of its outlets and became an instant hit. Despite of this success, however, one of the owners opposed Schultz’s idea of expanding the concept to all of its stores. In 1985, Schultz left Starbucks and opened his own specialty coffee shop called Il Giornale. By 1987, the owners of Starbucks decided to sell the company to focus on a 1983 acquisition Peet’s Coffee and & Tea, which was Starbuck’s coffee bean supplier. Schultz, together with other investors, purchased Starbucks for US$3. 7 million. Schultz eventually changed II Giornale’s name to Starbucks Coffee Company. Starbucks currently has more than 10,000 outlets worldwide, with 93 located in the Philippines operated by its franchisee Rustan Coffee Corporation. In the Philippines, even before Starbucks came in 1997, there were enterprising Filipinos who had the foresight to put-up specialty coffee shops. The pioneers in the local industry are Figaro Coffee Company and The Coffee Experience, both established in early 1993. Figaro Coffee Company was set up by a group headed by Pacita Juan, the company’s president and chief executive officer. Its first outlet was a small kiosk located at the Glorietta mall in Makati. The outlet was initially called the F store. The Coffee Experience, meanwhile, started in the same mall in Makati, also under a different name – Coffee X. It now has 24 outlets located mainly in Metro Manila. [ 1 ]. â€Å"DOST Coffee Industry Analysis† [ 2 ]. â€Å"Economics of Coffee†< http://en. wikipedia. org/wiki/Economics_of_coffee> [ 3 ]. â€Å"Coffee Industry Cluster†< http://sme12. ph/sme12/index. php > [ 4 ]. â€Å"The Brewing Business of the Philippine Specialty Coffee Shop Industry†.

A Comparison of Attitude, Personality, and Knowledge Predictors of Service-Oriented Essay

The research design that was used in this study was correlational non-experimental. The variables that were studied included confirmatory factor analysis, item-to-total correlations, improvement in the Cronbach’s alpha statistic, and attitudinal and personality antecedents. With the use of antecedents, the job satisfaction measure incorporated seven items on a variety of extrinsic and intrinsic work related aspects and one global job satisfaction item. Two studies were conducted to investigate the attitude, personality, and knowledge antecedents of service oriented OCBs. It consisted of participants, whose responsibilities included answering customer service inquiries, responding to customer problems, and selling and recommending services over the phone. There were 325 employees who agreed to participate in the study in exchange for 1 hour of overtime pay. With the second study, the participants included staff and part-time employees of five libraries at a university who had customer contact as part of their daily responsibilities. They represented several departments that have customer contact including circulation, document reserves, and government publications. The relationships proposed were that job satisfaction would be positively related to the service-oriented OCBs of loyalty, service delivery, and participation. Also it expects POS to be positively related to contact-employee loyalty, service delivery, and participation OCBs. They also expected the following: a positive relationship between service orientation and loyalty, no relationship is expected between empathy and loyalty OCBs, the trait richness will be positively related to contact employee loyalty, service delivery, and participation OCBs, and lastly that strategy richness will be positively related to contact employee loyalty, service delivery, and participation OCBs. The study concluded that the results in both studies were virtually identical. The hypotheses in this study were proven after the information was gathered and evaluated. There are no recommendations that I would change within this study, however, I would have applied the study to other employee types. The Influence of Motivation to Attend, Ability to Attend, and Organizational Commitment on Different Types of Absence Behaviors Journal of Managerial Issues James P. Burton, Thomas W. Lee, Brooks C. Holtom This study used the experimental design to conduct data. There were three types of variables that were used in this study which included independent, dependent, and controlled. The dependent variable was a time lost measure of absence that was used where the total number of days absent per employee was observed for a period of ten months following the administration of the survey that was used on 214 employees. The independent variable was the motivation to attend work which was measured by three items that assessed the degree to which an employee is motivated to go to work every day. Also the ability to attend was measured by four items along with organizational commitment which was measured by the items from Meyer and Allen’s. The controlled variables were age, gender, tenure, and level of education. There were five hypotheses that were proposed: 1) Ability to attend will be positively related to the frequency of absenteeism that is attributed to family issues, 2) Ability to attend will be positively related to the frequency of absenteeism that is attributed to transportation problems, 3a) Motivation to attend will be negatively related to the frequency of absenteeism that is attributed to illness, 3b) Ability to attend will be positively related to the frequency of absenteeism that is attributed to illness, 4) Motivation to attend will be negatively related to the frequency of absenteeism that results in failure to notify the organization, and 5) Motivation to attend will mediate the relationship between affective, normative, and continuance commitment and absenteeism. Hypothesis 1 was proven to be accurate, hypothesis 2 and 4 failed to gain significant R2 when the various absenteeism variables were regressed onto motivation to attend and ability to attend. Hypothesis 3a was supported after data was conducted, and Hypothesis 5 could not be conducted because motivation to attend was not significantly related to overall absenteeism. I was unable to find any flaws with this study and do not have any recommendations to change.

Free Essays on Persuasive

This study was conducted in order to analyze the correctional facility programs aimed towards offenders with I.Q. levels below 70. One of it’s purposes in this study is to determine whether or not correctional facilities can distinguish between mentally ill and mentally retarded inmates. The study informs the reader that often times prisons confuse mental illness with mental retardation and the differences between the two are very vital in treating the patient correctly. The treatments that control these two very different diseases are often mixed up, and this is detrimental to the physical and mental health of these inmates. According to the study, patients that are mentally ill may have symptoms such as schizophrenia and depression. While most mentally retarded people cannot be cured by medicine, most illnesses can be treated, and they can be taught different ways to overcome certain traits of their disorder. The researchers who published this study conducted a survey in order to evaluate the practices of correctional facilities in dealing with these mentally ill and mentally retarded inmates. They organized phone surveys in which facilities in 41 states participated in. The nine states that didn’t participate were California, Indiana, Florida, Illinois, North Dakota, Oklahoma, Texas, Vermont, and Wisconsin. The surveyors asked questions regarding the logistics of the programs and the different methods they used to handle mentally ill and retarded cases. Out of the 41 states that participated, 44% reported having programs or special facilities that deal with mentally challenged persons. However this still means that more than half of the states don’t cater well enough to mentally challenged people. The results from this study indicate that many states are doing their part in properly assisting mentally ill or mentally retarded inmates. Several other states that do not currently have programs assisting mentally il... Free Essays on Persuasive Free Essays on Persuasive This study was conducted in order to analyze the correctional facility programs aimed towards offenders with I.Q. levels below 70. One of it’s purposes in this study is to determine whether or not correctional facilities can distinguish between mentally ill and mentally retarded inmates. The study informs the reader that often times prisons confuse mental illness with mental retardation and the differences between the two are very vital in treating the patient correctly. The treatments that control these two very different diseases are often mixed up, and this is detrimental to the physical and mental health of these inmates. According to the study, patients that are mentally ill may have symptoms such as schizophrenia and depression. While most mentally retarded people cannot be cured by medicine, most illnesses can be treated, and they can be taught different ways to overcome certain traits of their disorder. The researchers who published this study conducted a survey in order to evaluate the practices of correctional facilities in dealing with these mentally ill and mentally retarded inmates. They organized phone surveys in which facilities in 41 states participated in. The nine states that didn’t participate were California, Indiana, Florida, Illinois, North Dakota, Oklahoma, Texas, Vermont, and Wisconsin. The surveyors asked questions regarding the logistics of the programs and the different methods they used to handle mentally ill and retarded cases. Out of the 41 states that participated, 44% reported having programs or special facilities that deal with mentally challenged persons. However this still means that more than half of the states don’t cater well enough to mentally challenged people. The results from this study indicate that many states are doing their part in properly assisting mentally ill or mentally retarded inmates. Several other states that do not currently have programs assisting mentally il...

San Francisco Earthquake Essay

San Francisco Earthquake Essay Free Online Research Papers Leading up to the Earthquake, foreshocks occurred in San Francisco, California on April 18, 1906. It was caused by the San Andreas Fault as a strike-slip fault that happened at 5:12 am. Before the destruction, there was stress deep in the grounds, plates were grinding. Its shaking and stress commenced from San Bautista to midway of North and West, approximately more than 295.5 miles, at 5:13 am. Abruptly, a temblor occurred, the first shock waves at about 5:13 am spread epidemically. Seismic waves spread, it made a surface change, its motion into liquid-like. The surface was shaking intensely that some cracks and faults in the ground appeared. Most of the grounds were torn or heaved, the magnitude was 7.8 and above. The temblor lasted for about a single minute. The complexity and amplitudes showed that its severe amplitude transcended the range capability of the seismograph, significantly off the scale. Although it caused a massive amount of damage of quake, it caused fires. The blaze caused firestorms that it triggered a terrifying inferno that spread for kilometers in most parts of California. Most of the neighborhoods were vanquished by the flames that were spreading and those that were already there. A majority of cities and buildings were buildings, there was no water to control the flames since for the unbelievable reason that the water pipelines were broken and the water mains were shut down since the Earthquake occurred. The total area felt were most parts of the western U.S. like Southern Oregon, Western Nevada, and California. The rupture surface line was in San Bautista, San Francisco, Point arena, and Shelter Cove. The damages were extremely severe that it produced countless little and large casualties, more than twenty-seven t housand, nine-hundred buildings were destroyed. Ceilings of every building collapsed, that the destructive intensity of the damage extended over 600 kilometers. Structures that were made of brick and frame were voluminously diminished or impaired. Fortunately, only one building is torn apart. An intense degree of annihilated places were the city of Fort Bragg and Santa Rosa since they were both violently ravaged by the Earthquake and Fire. Regrettably, not only above the ground was destroyed but also internally. The internal damages triggered the lack of water, sewers and water pipelines were broken, and water mains were broken or shut down. On the path of cars, roads crossed in fault-lines, it made an impassable track, the movement of the road turned to be about 3 to 4.5 meters long. Some roads were even bent into sideways or wavelike forms, and some collapsed especially in the freeways. Additionally, most of the trees swayed, broken off, or thrown down. The casualties of both the Earthquake and Fire were negatively strong. Dead human bodies and injured people were caused by the falling and collapsing buildings. Each building either has the ceilings collapse, walls or the surface top of the building falling down. As the fires gained momentum, some survivors gather to any place where they could find water, and it is the refuge plaza. In the plaza, some men and women were crying, others were praying, one was fanatic, saying â€Å"The lord sent it, the Lord!† The earthquake was horrifying that awakens people and gives a difficult sensation to believe, that in the palace hotel, G.A. Raymond was awoken by the Earthquake, he describes his escape: â€Å"I had $600.00 in gold under my pillow. I awoke as I was thrown out of bed. Attempting to walk, the floor shook so that I fell. I grabbed my clothing and rushed down into the office, where dozens were already congregated. Suddenly the lights went out, and every one rushed for the doo r†¦ I asked a man standing next to me what happened. Before he could answer a thousand bricks fell on him and he was killed. A woman threw her arms around my neck. I pushed her away and fled. All around me buildings were rocking and flames shooting. As I ran people on all sides were crying, praying and calling for help. I thought the end of the world had come.† The Earthquake caused massive amount of damage that it symbolizes the end of the world, according to Jerome B. Clark a business man lived in San Francisco â€Å"In every direction from the ferry building flames were seething, and as I stood there, a five-story building half a block away fell with a crash, and the flames swept clear across Market Street and caught a new fireproof building recently erected. The streets in places had sunk three or four feet, in others great humps had appeared four or five feet high. The street car tracks were bent and twisted out of shape.† The Earthquake also made difficulties of mailing and made disastrous events, according to the letter of Ernest H. Adams, a sales representative: â€Å"For me to describe the scenes and events of the past few days would be an impossibility at present, and no doubt you would have had more news regarding the awful fate of this city than I myself know. All that I can say at this writing is, that about 5:15 a.m., Wednesday morning, I was thrown out of bed and in a twinkling of an eye the side of our house [at 151- 24th Ave.] was dashed to the ground. How we go into the street I will never be able to tell, as I fell and crawled down the stairs amid flying glass and timber and plaster†¦ When the dust cleared away I saw nothing but a ruin of a house and home that it had taken twenty years to build. I saw the fires from the city arising in great clouds and it was no time to mourn my loss so getting into what clothing I could find, I started on a run for [115] Kearny St., five miles away .† The cost of the Earthquake was more than approximately 478 million dollars, in the examination, more than 79 million dollars from the earthquake, and 399 million dollars from the earthquake and fire alone. The people who were involved were firemen and citizens, most of the firemen stand by helplessly because the fire was intense and continuous, unfortunately, there was lack of water. The citizens were crying, most or all were injured, and bloodshed was common. There more than 2900 people dead. The great earthquake made an intense historical impact that it triggered new knowledge and research. Californians were hastily reconstruction their ruined buildings so far. The reconstruction also leads to the acclivity and prosperity of upgrading structures into earthquake-proof since they were in fact reinforced by steel, with the help of Engineers. Engineers also widened the streets, they widened it by capturing space either force or voluntarily relinquishing lands. Overtime after the San F rancisco Earthquake, the pursuit of knowledge of Earthquakes epidemically and or widely spread. It increased the observation of Earthquakes. A majority of Scientists in California did earthquake research about faults, shockwaves, and temblors, especially, comprehending how they occur, additionally, to measure the intensity of shaking, speculating the probabilities and predicting. Fortunately, geologists also investigate, they study how the earthquake occurred by compiling lists of historical earthquakes, recently or lately. As time and the prolonging research of Earthquakes went by, advanced technology rises, protection takes its place. The lead of a comprehensive earthquake came from monitoring the temblors. A strenuous earthquake research program is developed and over time, it increased. Since and after 1906, more seismographs were developed; it measures the shaking intensity and surveys the tracking plate motion, observes stress and distortion, and measures the movement of the Earth. The observations and data were the keys to mapping out the locations for certain purposes. Scientists made maps of locations containing detailed pictures of hundreds of faults, historical faults and future references of the earthquake being imminent. They used the maps as blueprints or to anticipate where the shaking is strong or intense. The maps helped engineers of where to build structures safely where temblors occur rarely. The reduction of Earthquake hazards were reduced as they upgrade, research, and revised their styles of structures, safety, and paths. Earthquake Research guided insurance companies by helping businesses and individuals deal affordably if earthquakes occur. There were contributions of scientists that helped the research. More than 19 scientists contributed the data of earthquakes, some published books, and others made electronic sources like a video, the internet, or radio. The Earthquake research, data, and references became a compiled document. It made a benchmark for the future, showed critical details about integrated and investigations of earthquakes, and it was the highest regard amid the seismologists. The progress provides significant advances of new knowledge, raises major questions, and stating long-term probabilities of Earthquakes. There were knowledge and publications of comparisons to common objects. It was the significant observation by Professor H.F. called â€Å"The elastic rebound†, it explains how the Earth elastically distort, it gave an example about bending down a stick until it snaps or breaks, that it causes stress, waves, shocks, and pressure. The theory also explains how the plate motion is accumulating, and a stately detail how the tectonic plates relate to the Earthquake occurrences and what evidence it is based. There were also people with great scientific insight about the earthquake and launched the science of eart hquakes. These people were Professor Lawson, Professor Reid, and Professor Gillbert. Research Papers on San Francisco Earthquake EssayHow did Humanity Begin?MRSA Staph BacteriaSexually Transmitted DiseasesThe Broken FamilyEnzymes Proteins Amino AcidsCanine ParvovirusElectromagnetic BombsThe Old Man and the Sea EssayThe Fifth HorsemanHistory of American Policing Essay

Butterflies Are Free, a Full-Length Play

Butterflies Are Free, a Full-Length Play Don Baker and Jill Tanner have adjoining apartments in a lower income section of New York City in the late 1960s. Don is in his early 20s and Jill is 19 years old. The play opens with Don moving around his meticulously kept apartment while talking on the phone with his mother. Jill is watching TV loudly in her place. Since the walls are paper-thin, the two neighbors talk to each other in their separate dwellings before Jill finally invites herself over. She is a flighty, commitment-phobe, who has recently moved to New York to attempt a career as an actress. Some keys to her personality include her escape from her life in California, her constant search for food to munch on, and a six-day marriage when she was just 16 years old. (Read an online copy of the monologue in which Jill describes the circumstances of her startlingly short marriage.) Don has lived a sheltered life and his move to New York for two months is a deal he has struck with his mother to prove to himself and to her that he is self-sufficient and can live on his own. The reason he has never lived apart from his mother is that Don is blind. He is only beginning to discover who he is and what he might like to do with his life. The two neighbors quickly fall for each other. At the end of the first act, they have climbed into his bed and begun an affair. Jill is as fascinated with Don’s life as Don is with her. The two seem to balance each other out and make a good match. But before Don and Jill have had a chance to put their clothes back on, again in walks Don’s mother who just happened to be in the neighborhood after a shopping trip to Saks Fifth Avenue (30-some blocks away). She is less than pleased with what she has found. Mrs. Baker is understandably protective of her son and sees Jill as a ship passing in the night. She dislikes the girl and after Don leaves to get food from a deli, she explains to the 19-year-old what a life with Don entails. To the flighty and erratic young girl, the picture Mrs. Baker paints sounds more like a prison than a life. Jill decides to take Mrs. Baker’s advice and proceeds to fall into the arms of a director at her next audition. The play climaxes with Don and Jill fighting about the glaring personality flaws they see in one another and Don dealing with feeling doomed to move back in with his mother. Jill leaves him in a furious state and Don frantically moves around his apartment until he becomes disoriented, trips over his furniture and falls on the floor. Jill comes to investigate and regrets their fight. The play ends with a slight hope for their relationship. Production Details The production notes for Butterflies are Free are as specific and meticulous as the apartment of a man who is blind would need to be. The script, available from Samuel French, includes a detailed floor plan for the set as well as a four-page prop list. Lighting and costume needs are minimal, but the set pieces are described in detail by the characters within their dialogue and therefore need to be constructed accordingly. The two most important items are Don’s lofted bed over the door to his bathroom and a bathtub/dining table. Both are described in the dialogue and the production notes. Cast Size:  This play can accommodate 4 actors.Male Characters:  2Female Characters:  2 Roles Don Baker  is a young  blind man. He is in his 20s and excited to be living on his own for the first time in his life. He is appreciative of his protective mother but is ready to experience a less sheltered life. He quickly falls for his exciting and independent neighbor, but he is naà ¯ve in his expectations for their relationship. Jill Tanner  is young enough and pretty enough that she can afford to be reckless in her decisions and relationships. She is fascinated by and attracted to Don. There is real chemistry between them, but her flighty nature rebels against the idea that Don could tie her down to a life she is ill-equipped to lead. Mrs. Baker  is Don’s overbearing but well-meaning mother. She does not approve of him moving away from home to New York. It is as  big a step for her to let her son live independently as it is for Don to actually be living on his own. She is abrupt and controlling, but ultimately this is because she has her son’s best interests at heart. Ralph Austin  is the director of Jill’s new show. He is more than thrilled to have the amorous attentions of the pretty young girl. He is excited to meet Don after everything Jill has told him about Don’s life. Ralph is unaware of the effect his words and presence have on everyone in the apartment when he shows up late at night with Jill. Content Issues:  Sexual talk and relationships, limited clothing, language Music The song that Don writes that serves as the title of the show. â€Å"Butterflies are Free,† is under copyright by Sunbury Music, Inc. There is  a video that contains an excerpt of the song from the movie  and  Samuelfrench.com  offers the sheet music. Productions Butterflies Are Free  debuted in 1969 at the Booth Theater in New York City.Goldie Hawn and Edward Albert starred in the  1972 film production of Butterflies Are Free.Production Rights for Butterflies Are Free  are held by  Samuel French, Inc.You can read  portions of the script on Google books.

Discuss the limited circumstances in which a duty of care might be Essay

Discuss the limited circumstances in which a duty of care might be imposed on a defendant for an omission - Essay Example The main reason why courts are reluctant to impose duties to act may be seen in the arguments made in the case of Stovin v. Wise. The court in Stovin found that requiring somebody to act is an invasion of individual freedom. Moreover, the court also found that the duty prevent harm or render assistance to others is one which is ascribed to a wide range of people, so to single out a person for failing to act is unjust, because one person should not be singled out to be held liable if there are a number of people who have the same duty. Moreover, imposing a duty on third parties for omissions is not generally done because of market distortions which might result. This is assuming that an activity should bear its own costs, and if some of these costs are imposed on others, then the activity might appear to be cheaper than it really is. Requiring compensation for negligent conduct reduces this effect. However, there is not this justification to impose liability on a person who is not vol unteering to spend resources on somebody else, therefore that person may not be rewarded. Just as the person is not rewarded, that person also cannot be punished, unless there is a special reason to do so (Stovin v. Wise). That said, there are exceptions to this general rule, which is the subject of this paper, which will examine these exceptions. Moreover, the cases where omissions were not held to be actionable may further illustrate why courts are hesitant to impose liability for omissions. Discussion There are exceptions to the general rule that omissions are not enough to give rise to negligence actions. For instance, if someone undertakes a duty to assume responsibility for somebody else, then the duty of care does arise, and an omission may give rise to a negligence claim. This was established by the case of Barrett v. MOD [1995] 1 WLR 1217. In the Barrett case, the claimant’s husband died after a night of heavy drinking. At some point, a Petty Officer Wells was instru cted to take the claimant’s husband back to the base and look after him. Although the Petty Officer did look after the claimant’s husband, the claimant’s husband was found dead at 2:30 AM. The Barrett court found that the claimant’s husband was responsible only for himself, but when the senior officer assumed responsibility for him, then the duty of care arose, and the senior officer was then responsible to go ahead and give appropriate supervision over the claimant’s husband. Therefore, once he took responsibility, if he did not act, in that he did not go and check on the man, then this omission would give rise to liability. Another example is the well-known case of Stansbie v. Troman [1948] 2 K.B. 48. In this case, a decorator was working on a house and went to buy wallpaper, leaving the door unlocked. Thieves came in and entered while he was away. The decorator was found to be negligent because he had a duty to take reasonable care to guard agai nst thieves entering the dwelling. Therefore, in the Stansbie case, although the ultimate cause of the theft was the positive act of the thief, it was the omission – the failure to lock the door – which made the decorator liable, because he was under the duty of care to make sure that the house was secure before he left. In this case, it was because there was a special relationship between the decorator and the claimant, because there was

Videocy findings memo Essay Example | Topics and Well Written Essays - 1000 words

Videocy findings memo - Essay Example The aforementioned can be achieved through the implementation of the following advice: The article historically contextualizes multimedia information delivery technologies. In so doing, it normalizes it. As you overview the evolution of the printing press, the rise of multimedia information channels, such as the television, and move onto interactive multimedia technologies, you normalize this media and present its evolution as a process of natural progression. This certainly allows readers to understand that the phenomenon in question is an evolution of already existing media and communication technologies, not a revolution against them. Nevertheless, the stated approach detracts from the uniqueness of multimedia as an information communication channel. It is essential that you fully acknowledge the uniqueness of this technological development. In so doing you will be expressing a sympathetic understanding of the position held by its opponents. The simple fact of the matter is that many fear multimedia technology and believe that its integration into the classroom and teaching environment will have a detrimental impact upon intellectual and cognitive development (Alliance for Childhood, n.d.). Indeed, as argued in an Alliance for Childhood article entitled `Fool’s gold,’ (n.d.), â€Å"Interactive multimedia leaves very little to the imagination †¦ multimedia narrative includes such specific representations that less and less is left to the minds eye.† This above-stated viewpoint, which as Jonnavithula and Kinshuk (2005) explain, is held by many, should have been acknowledged in the body of the article. Acknowledgement should have taken the form of an explicit concession to the uniqueness of the phenomenon in question. By conceding to uniqueness, you would have been expressing an understanding of the objections sounded against multimedia as a teaching tool. This would have

Using the literature about Integrated Marketing Communication (Write Assignment

Using the literature about Integrated Marketing Communication (Write evaluation of the articles) - Assignment Example In fact, the creative thinking and analytical reasoning would assist in producing and offering cool goods and services to uncool masses. Southgate (2003) did not collect any quantitative data rather used qualitative methodology and provided an in-depth theoretical insight over aforementioned concepts. The research would like to argue that the increase in competition among business entities has also compelled the strategic planners to formulate new procedures, implement new marketing techniques and create new products to entice maximum customers in the marketplace. Nevertheless, the firms today have greater emphasis on value proposition, brand recognition and equity, product differentiation, innovation, positioning, social networking and cool hunting. Southgate (2003) and (Gurrieri, 2009) elaborated on a relatively new terminology ‘cool’ that refers to supreme or premium quality, which enhances the credibility, authenticity, durability and status of a particular product. The proponents continued that the ‘cool’ tempts potential customers and triggers their purchase responses. In my words, ‘cool’ becomes a symbol of excellence for uncool masses, which later adopt or imitate the idea initially endorsed by the cool people. In lay man’s te rm, a cool could be an extra ordinary person who generates or endorses a unique, distinctive or innovated idea, which is mimicked by masses normally considered as the followers rather thinkers. Southgate (2003) also discussed ‘cool hunting and cool hunters’ in detail to provide readers an insight over aforementioned terminologies and how they relate to contemporary marketing. As far as ‘cool hunting’ is concerned, the researcher would agree with the fact that it has become extremely popular as many large scale domestic and multinational companies with extensive resources as they have inclination to

Impact of Globalization on Cultures Essay Example | Topics and Well Written Essays - 1000 words

Impact of Globalization on Cultures - Essay Example These countries import this labor from poor nations through globalization at no or very little cost (Effland et al, 2008). In addition, globalization has led to fierce competitive global markets that conduct business unethically. Moreover, through globalization, the terrorists have gained access to many countries including America and commissioned fatal attacks. Most significantly, globalization has led to the undermining of the indigenous culture by western adventures through acts of colonization and imperialism. As a result, colonized states are now prone to cultural invasion subject to the muted cultural disorientation. At the same time, the free production, distribution, and consumption of cultural goods and services has negatively led to commercialization of culture. Furthermore, globalization has led to the spread of fast foods across the world leading to adverse health impacts. Nevertheless, the positive impacts of globalization on culture supersede the negative impacts with a huge margin. In the medical field, the impact of globalization is synonymous. It affects the health care services and the health care professionals. There is convenient movement of patients from one country to another in search of better and cheaper health services. For example, some countries like India offer cheaper and professional surgical services than the US hence leading to medical tourism (International Society for Quality in Health Care, 2005). This program attracts many benefits to the patients who cannot afford expensive treatment in their home countries. We equally have the free movement of medical professional from one country to another for purposes of rendering treatment and in search of better pay. However, this... This essay approves that the positive impact of globalization is the spread of education where all genders can now seek for higher education from the best educational facilities in the world. In the recent times, we have seen many people from the poor and developing nations pursue their education in the developed countries like the US. Similarly, individuals can now access online education via the internet. Furthermore, globalization allows the spread of knowhow and innovations from the developed nation to the developing nations. Notably, the spread of medical innovations is significant in according better treatment to all nations. In addition, there has been considerable integration of culture, preservation of culture, quick access to various cultural heritages via the internet because of globalization. Globalization has equally led to the introduction of high quality goods in the market, new industries, and subsequent economic growth. The introduction of new industries further crea tes employment and investment opportunities in the developing nations. This report makes a conclusion that globalization promotes the investment and capital flows where countries like India that attract foreign investment thus giving developed countries like US good investment proposition. In matters of security, globalization boosts world security in that the international courts of justice and the understanding between the security agencies of reference countries allows the apprehending of terrorists from their hind outs thus curbing global terrorism.

Follow Your Passion by Johnnetta B.Cole Essay Example | Topics and Well Written Essays - 500 words

Follow Your Passion by Johnnetta B.Cole - Essay Example This means that an individual should follow a career that he or she is interested in and not forced by anyone to pursue. Following one’s passion is bound to ensure that an individual finds satisfaction from practicing that career. Many people who do not follow their passion are characteristically unhappy. This is why the story was given this title as a form of emphasis on the importance of following one’s career (Pitzpatrick 389). The author wanted to become a pediatrician when she was young and stuck to that dream until she joined Fisky University. However, one year later, she transferred to Oberlin College, where her career would change completely. She found herself in an anthropology class whereby the professor was discussing how to analyze cultures. The author was immediately intrigued by anthropology and changed her mind about being a pediatrician. From her first experience in an anthropology class, she decided that anthropology was truly her passion. She later would return home to explain to her family on her change of career making them aware that she wanted to pursue anthropology (390). Although there were three types of psychology, she was interested in cultural anthropology. Her family members were astonished by the change of mind, especially because they knew nothing about anthropology and were concerned that it did not pay enough to sustain the author in the future. Her mother gave her the most outstanding advice by highlighting that she should follow her passion. Her mother indicated that pursuing a career that one was not interested in would bring disappointment each say as one had the obligation to wake up to the daily challenges in that career (391. It was different for a person who pursued her passion because the interests in that career would keep one motivated irrespective of the challenges. This was the case with the author who was able to pursue anthropology to the PhD level.

Impact of Globalization on Cultures Essay Example | Topics and Well Written Essays - 1000 words

Impact of Globalization on Cultures - Essay Example These countries import this labor from poor nations through globalization at no or very little cost (Effland et al, 2008). In addition, globalization has led to fierce competitive global markets that conduct business unethically. Moreover, through globalization, the terrorists have gained access to many countries including America and commissioned fatal attacks. Most significantly, globalization has led to the undermining of the indigenous culture by western adventures through acts of colonization and imperialism. As a result, colonized states are now prone to cultural invasion subject to the muted cultural disorientation. At the same time, the free production, distribution, and consumption of cultural goods and services has negatively led to commercialization of culture. Furthermore, globalization has led to the spread of fast foods across the world leading to adverse health impacts. Nevertheless, the positive impacts of globalization on culture supersede the negative impacts with a huge margin. In the medical field, the impact of globalization is synonymous. It affects the health care services and the health care professionals. There is convenient movement of patients from one country to another in search of better and cheaper health services. For example, some countries like India offer cheaper and professional surgical services than the US hence leading to medical tourism (International Society for Quality in Health Care, 2005). This program attracts many benefits to the patients who cannot afford expensive treatment in their home countries. We equally have the free movement of medical professional from one country to another for purposes of rendering treatment and in search of better pay. However, this... This essay approves that the positive impact of globalization is the spread of education where all genders can now seek for higher education from the best educational facilities in the world. In the recent times, we have seen many people from the poor and developing nations pursue their education in the developed countries like the US. Similarly, individuals can now access online education via the internet. Furthermore, globalization allows the spread of knowhow and innovations from the developed nation to the developing nations. Notably, the spread of medical innovations is significant in according better treatment to all nations. In addition, there has been considerable integration of culture, preservation of culture, quick access to various cultural heritages via the internet because of globalization. Globalization has equally led to the introduction of high quality goods in the market, new industries, and subsequent economic growth. The introduction of new industries further crea tes employment and investment opportunities in the developing nations. This report makes a conclusion that globalization promotes the investment and capital flows where countries like India that attract foreign investment thus giving developed countries like US good investment proposition. In matters of security, globalization boosts world security in that the international courts of justice and the understanding between the security agencies of reference countries allows the apprehending of terrorists from their hind outs thus curbing global terrorism.

Chinese market Essay Example | Topics and Well Written Essays - 6750 words

Chinese market - Essay Example The paper describes four subjects which are the basis to validate the hypotheses of this thesis. The subjects are technology, cultural analysis, international market entrance strategies, and the development of foreign investment in China. The technology subject shows how technology has influenced economic markets worldwide during the last century. Through a systematic historical perspective the literature review illustrates how technology has influenced all economic systems worldwide and how the factor breaks national barriers. The cultural analysis section describes the elements of Hofstede cultural dimension model and provides examples of its application. Three different market entrance strategies are described with examples of its usage. The fourth subject shows a historical overview of foreign investment in the target market, China, to illustrate its evolution and inevitable transformation towards an open market. The evolution of the economic systems and the international markets has been impacted by a key variable which transcends national boundaries. This key factor is called technology. Technology is defined as the application of scientific knowledge in industry or business. During the 20th century technology has been a determining factor that has transformed the way nations perform business. During the industrial revolution technological advances help increase the overall worldwide output of goods. All industrialized nations benefited from the application of technology such as massive machinery in their production generation activities.

HPLC Analysis of Caffeine Essay Example for Free

HPLC Analysis of Caffeine Essay The main objective of this lab is to gain experience in using and reading results from the HPLC machine. 2) The first step is to inject a series of caffeine standards into the machine in order to get results/values of peak height and area. 3) The next step is to investigate the effects of a series of HPLC parameters on Retention time, peak height and peak area. 4) To use above data from peak height and area to construct two standard curves vs concentration. Introduction: Caffeine is a common organic molecule found in many beverages such as coffee, tea, and cola. It is a stimulant to the central nervous system. Which is why the majority of the population use it in one form or another to help stay alert. In general people drink caffeinated drinks like the ones mentioned above in order to obtain their â€Å"fix†. However with many recent studies in the area caffeine tablets are becoming a very popular way for athletes in lots of different sports to stay alert even when fatigue is setting in. HPLC stands for High Performance Liquid Chromatography but is also referred to as High Pressure Liquid Chromatography. It is used for separating mixtures either to analyse the mixture or to separate a required product from others in a reaction mixture. It can also be used to find the relative amounts of different components in a mixture. HPLC works along the same lines as paper chromatography. In paper chromatography a liquid (mobile phase) moves past a solid (stationary phase). In paper chromatography the stationary phase consists of water molecules bound to the cellulose in the paper, the mobile phase carries different components of the mixture along with it. How fast each one moves depends on its relative affinity for the mobile and stationary phases. In HPLC the stationary phase is a solid packed into a column and the liquid is forced through the column by high pressure pumps. The pumps force the mixed solvents through the column the solvent emerging from the column carries the separated components of the mixture and is passed into the detector where a beam of ultraviolet light shines through it. There are many different types of detector depending on what you are analysing. This light is at a wavelength that is absorbed by all the components to be separated. When the detector reading drops the component that is absorbing the UV light is coming out of the column and passing through the detector. The time it takes for each component to come off the column is called its retention time and can be used to help identify it. The more polar component comes off the column first followed by the less polar. Materials: As per laboratory manual.

Analysis Of Bps Operational Risk Management Management Essay

Analysis Of Bps Operational Risk Management Management Essay British Petroleum PLC (BP), one of the worlds largest oil and gas companies, is headquartered in London, United Kingdom. It provides its customers with fuel for transportation, energy for heat and light, retail services for gasoline and petrochemical products for everyday items (About BP, 2011). The Companys operations primarily include the exploration and production of gas and crude oil, as well as the marketing and trading of natural gas, power, and natural gas liquids. At present, BP employs over 80,000 people and operates in more than 100 countries. It produces approximately 3.8 million barrels of oil per day and has 22,400 service stations worldwide (BP, PLc Swot Analysis, 2010). In 2010, the Company incurred incredible losses from the Deepwater Horizon Oil Spill Incident in the Gulf of Mexico due to lack of oversight and control of operational risks (McDonald, BP Oil Disaster Breaks Records, Puts Spotlight On Risk Management Failure, 2010). The Incident has caused disastrous biological environment, 13 peoples deaths and 17 others injuries (McDonald, BP Oil Disaster Breaks Records, Puts Spotlight On Risk Management Failure, 2010). Immediately after the Incident, the Companys risk management practices were investigated. The scrutiny ultimately led to the dismissal of its CEO, Tony Hayward (McDonald, BP Oil Disaster Breaks Records, Puts Spotlight On Risk Management Failure, 2010). In this report, we will explore how BP unsuccessfully managed its operational risks prior to the Incident, and the strategic steps that have been taken in order to mitigate the losses and prevent a similar crisis from happening again. Reasons that Led to BPs Exposure to the Incident According to McDonald, the Incident was mainly attributable to the poor operational risk management of the corporate executives who placed a low priority on the safety issues (McDonald, BP Oil Disaster Breaks Records, Puts Spotlight On Risk Management Failure, 2010). McDonald also mentioned that Hayward appeared to know nothing about the front-line operations in the Company (McDonald, BP Oil Disaster Breaks Records, Puts Spotlight On Risk Management Failure, 2010). Furthermore, BPs history of oil spill incidents demonstrated its poor operational risk management in the past years. These previous tragic incidents included the U.S. refinery explosion in 2005 and the Prudhoe Bay oil spills in 2006 and 2007 (Fineberg, 2007). Since the Company continued to ignore the safety issues and risk management even after these incidents, a more serious Incident in the Gulf of Mexico has occurred. Finally, BP failed to inspect the oil rig on a monthly basis as prescribed in the government regulation (Strickler, 2010). A government inspection report revealed that BPs Deepwater Horizon oil rig had missed 16 inspections in total since January 2005(Strickler, 2010). Financial Losses and Reputational Damage following the Incident Following the Incident, BP was required to reduce planned capital expenditures and increase asset disposals in order to provide additional liquidity (BP p.l.c, 2010). Moreover, a total pre-tax charge of $40.9 billion was recognized during 2010 (BP p.l.c, 2010). However, BP is still uncertain about the total amount that will ultimately be paid. The Company is currently being charged in a number of lawsuits that could lead to substantial costs (BP p.l.c, 2010). These costs may include the amount of pending and future claims, the potential expenses of implementing remedies sought in the various proceedings, and the amount of fines ultimately levied on BP (BP p.l.c, 2010). As seen in Appendix A, Moodys Investors Services and Standard Poors have downgraded BPs credit ratings immediately after the Incident. Although there have been slight improvements ever since, the current credit ratings are still lower than they were immediately before the Incident. The lower credit ratings prompted a large number of investors, who were holding BPs US Industrial Revenue/Municipal bonds, to exercise their option to tender the bonds for repayment (BP p.l.c, 2010). This caused BP a total repayment of $2.5 billion (BP p.l.c, 2010). The lower credit ratings could also limit the Companys access to new financing. In addition, the Incident has led to a significant drop in BPs share price. On June 25 of 2010, the share price went down to the lowest point of $27. 02, as compared to $60.48 on April 23 of 2010, the day of the Incident (BP plc (ADR) (Public, NYSE:BP) ). Along with the financial losses, the Incident has damaged BPs reputation, which may have a long-term impact on the Companys ability to build business relationships with new counterparties and access new opportunities (BP p.l.c, 2010). Moreover, the current counterparties, concerned about the additional financial and business risks following this Incident, may require the Company to provide collateral or other forms of financial security for its obligations (BP p.l.c, 2010). Risk and Liquidity Management After the Incident, BP has taken preventative measures to mitigate future unexpected events related to poorly-managed operational risks (McDonald, All Road Lead to CEO, 2010). On September 29 of 2010, the new CEO, Bob Dudley, announced a plan to establish a new safety division with sweeping powers to oversee and monitor the Companys operations around the world (BP Creates New Safety and Risk Division, 2010). The new division has been given the authority to intervene in all aspects of BPs technical activities. The divisions experts will be embedded in BPs operating units, including exploration projects and refineries. These experts have the responsibility to ensure that all operations are carried out in compliance with government regulations and auditing standards (BP, 2010). In order to further reinforce this new practice, Dudley has requested the head of the safety division to report directly to him so that all information regarding the Companys current operational risk status can b e conveyed in a timely manner (McDonald, All Road Lead to CEO, 2010). BP has also reinforced its accountability of risk management by restructuring its exploration and production segment from a single business into three separate functions-exploration, development and production (BP, 2010). This makes it easier for BP to monitor each function separately. To increase available liquidity, BP cancelled the ordinary share dividends in the first three quarters of 2010, secured additional bank lines totaling $12 million and announced its intention to sell up to $30 billion of assets (BP p.l.c, 2010). Conclusion Prior to the Incident, BPs executives overlooked the necessity of operational risk management. This made the Company vulnerable to operational risks. Even after the two oil spills between 2005 and 2007, BP still did not take effective measures to improve its risk management practices. Fortunately, the problem has finally been recognized by Dudley, who has initiated constructive plans to enforce operational risk management across all divisions in the Company. Appendix Appendix A: A comparison of BPs Credit Ratings before and after the Incident Before Immediate After Current Moodys Investors Service Aa1 (stable outlook) A2 (negative watch) A2 (stable outlook) Standards Poors AA (stable outlook) A (negative watch) A (negative outlook) Source: BP p.l.c. (2010, December 31). Annual Report and Form 20-F 2010. Retrieved March 20, 2011, from BP Global: http://www.bp.com/assets/bp_internet/globalbp/globalbp_uk_english/set_branch/STAGING/common_assets/downloads/pdf/BP_Annual_Report_and_Form_20F.pdf

Radioactive Isotopes Essay -- Chemistry Atoms Energy Essays

Radioactive Isotopes I never thought nuclear energy would play a role in my life, but that was until two years ago when my family was hit with horrifying news. A close friend of ours was diagnosed with breast cancer. Because of a new technology called radiation therapy or radiotherapy, my mother’s best friend is alive today. Radiotherapy is produced by a form of nuclear energy called radioactive isotopes. The class EGEE 101 has educated me about the subject of nuclear energy, but I wanted to take it a step further and discover how nuclear energy plays a role in medicine. Radioactive isotopes are radioactive atoms of common elements like carbon, cobalt, phosphorus, or sodium. Radioactive isotopes are located in â€Å"atomic ash† that is left behind after uranium atoms are split in a â€Å"nuclear pile.† Some radioactive isotopes are produced from the exposure of common elements to powerful radiation inside a nuclear reactor during fission (Nuclear Energy 2005). Fission occurs when an atom’s nucleus splits into two or more smaller nuclei, producing a large amount of energy. Radioactive isotopes release radiation in the form of beta and gamma rays. The strength of the radiation is relative to the rate where radioactive material decays. Because of this, different radioisotopes can be used for different purposes, depending on their strength. (Nuclear Energy 2005). Radioactive isotopes have led to what some are calling â€Å"nuclear medicine.† This type of medicine uses the radioactive isotopes to prevent, diagnose, and treat many diseases. During nuclear medicine diagnosing methods, a small amount of radioactive matter is penetrated into the body. The radioactive materials are attracted to cer... .... Radioisotopes in Medicine. May 2004. Uranium Information Centre Ltd. 4 Apr. 2005 . â€Å"Nuclear Energy.† Britannica Student Encyclopedia. 2005. Encyclopedia Britannica Online 4 Apr. 2005 . â€Å"Nuclear Engineering.† Encyclopedia Britannica. 2005. Encyclopedia Britannica Online 4 Apr. 2005 . Schenter, Robert. Nuclear Medicine Research Council. 18 Nov. 1998. Nuclear Medicine Research Council. 4 Apr. 2005 . Schenter, Robert. What Is Nuclear Medicine. 21 Sept. 1999. Nuclear Medicine Research Council. 4 Apr. 2005 . What Is Radiation Therapy. Dec. 2003. Your Medical Source. 4 Apr. 2005 .

Gestalt Therapy

Gestalt therapy is a therapeutic approach in psychology that helped foster the humanistic theories of the 1950s and 1960s and that was, in turn, influenced by them. In Gestalt philosophy, the patient is seen as having better insight into himself or herself than the therapist does. Thus, the therapist guides the person on a self-directed path to awareness and refrains from interpreting the patient’s behaviors. Awareness comprises recognition of one’s responsibility for choices, self-knowledge, and ability to solve problems. Its originators, Frederick S. (Fritz) Perls (1893–1970) and Laura Perls (born Lore Posner, 1905–1990), were born in Germany and studied psychology there. They fled Germany during the Nazi regime, moving to South Africa and then to New York City. They were both initially influenced by Sigmund Freud’s psychoanalytic approaches and by Wilhelm Reich’s Orgonomic psychotherapy. Their later ideas on Gestalt therapy broke with the psychoanalytic tradition, moving toward existentialism and, ultimately, humanism. In New York City the Perls founded the Gestalt Therapy Institute in 1952. Their novel technique in therapy was to face the patient, in contrast to the typical Freudian technique of sitting behind a reclining person. The face-to-face positioning permitted the therapist to direct the patient’s attention to movements, gestures, and postures so the patient could strive to gain a fuller awareness of his or her immediate behaviors and environment. Another well-known approach introduced in Gestalt therapy is the so-called â€Å"empty chair technique,† in which a person sits across from and talks to an empty chair, envisioning a significant person (or object) associated with psychological tensions. By using these techniques, the Perls believed, the patient would be able to gain insight into how thoughts and behaviors are used to deflect attention from important psychological issues and would learn to recognize the presence of issues from the past that affect current behavior. The aim was for the patient to experience feelings, not to gain insight into the reasons for them, as psychoanalysts favored. In the evolution of their therapy, Laura and Fritz Perls differed in some of their approaches. Laura emphasized more direct, physical contact and movement than Fritz did, and the contact favored by Fritz Perls was more symbolic than physical. Gestalt therapy took its name from the school of academic psychology called Gestalt psychology. Perls asserted that Gestalt psychology had influenced the development of his ideas, but the Gestaltists laimed that there was no connection between the two. Later scholars suggested a common substrate linking the academic Gestalt psychology of Max Wertheimer (1880–1943), Wolfgang Kohler (1887–1967), and Kurt Koffka (1886–1941) and the Gestalt therapy of the Perls and their collaborators Ralph Hefferline (1910–1974) and Paul Goodman (1911–1972). This commonality involved appreciation of the who le rather than a reductionistic approach to understanding psychological phenomena and behavior. Gestalt therapy took form in the 1950s and 1960s, when humanism first flourished. The optimistic theory promulgated by the Perls was quite compatible with the ideas of other humanistically oriented psychologists such as Carl Rogers (1902–1987). Its influence has waned since the 1980s, although current therapies have been influenced by the humanistic and optimistic outlook of the theory and by some of the interactive techniques developed by the Perls and their followers. Gestalt theory, a major school of psychology during the first half of the twentieth century, was an influential counterpoint to the other mostly atomistic psychological systems of the time: structuralism, functionalism, and behaviorism. While its controversies with these other systems during the â€Å"age of schools† in psychology have receded into history, its major tenets once again became salient toward the end of the twentieth century in such fields as social psychology, cognition, personality psychology, and visual neuroscience. Gestalt psychology proposed a radical revision of the atomistic view that had prevailed for centuries in Western science and social science. Natural wholes, according to the Gestalt view, are not simply the sum total of their constituent parts. Rather, characteristics of the whole determine the nature of its parts, prescribing the place, role, and function of each part in the unified whole. The Gestalt principle of Pragnanz, furthermore, asserts that the organization of any whole will be as â€Å"good† (i. e. , balanced, simple, integrated) as the prevailing conditions allow. This insistence on holistic processes applies equally to all integrated wholes, from physical systems such as electrical fields, magnetic fields, and soap films to psychological systems such as cognitive processes, the organization of perception, personality, and social phenomena. The Gestalt movement is generally viewed (Ash 1995; King and Wertheimer 2005) as having been launched by a series of experiments by Max Wertheimer (1880–1943) on apparent movement published in 1912, although clear indications of a Gestalt perspective were already evident in two earlier publications of Wertheimer on musical structures (1910) and on aboriginal thinking about numerical issues (1912). Two of Wertheimer’s colleagues who served as observers in these experiments, Wolfgang Kohler (1887–1967) and Kurt Koffka (1886–1941), became his collaborators during the next decades in promulgating the new Gestalt approach (Kohler 1929; Koffka 1935). A typical experiment in Wertheimer’s series involved, for example, exposure of a short vertical line in the visual field, followed after a brief interval by exposure of a second similar vertical line a short distance away from where the first one had been exposed. If the time and distance relations are appropriate, observers see a single line moving from one location to the other. The experience is indistinguishable from watching an actual short vertical line move from one location to the other; in both cases, the perception of motion is immediate and compelling. The prevailing alternate theoretical orientations, maintaining that percepts always correspond with their correlated physical stimuli, could not explain the perceived motion when the actual stimuli are two stationary lines successively exposed. The whole, the experience of motion as a Gestalt, cannot be derived from a combination of the â€Å"component sensations† of the two stationary stimuli. The Gestalt school became prominent in European and American psychology. Its principles of perceptual organization have been summarized in almost every introductory psychology textbook; Wertheimer’s book Productive Thinking. (1945) challenged the computer models of the late twentieth century to try to account for the ubiquitous cognitive processes of insight and understanding.

Ap World History Chapter 26 Notes

Chapter 26 Notes: Ottomans and Arabs Ottomans: Factors of Decline * Competition between elite * Weak rulers * Increasingly powerful Janissary corps * Increased competition from European merchants * Military challenges from the West * Ottomans vs. Russia (result: loss of Serbia, Greece, and most of Balkans) Survival * Played European rivals against each other * Selim III: reformed bureaucracy, new army and navy.Killed by janissaries in 1807 * Mahmud II: slaughtered Janissaries, families and religious allies, reforms based on Western influence (angered conservative religious leaders) * Tanzimat Reforms (1939-1876): series of Western influenced reforms in education, government, newspapers, and constitution. Introduction of railroad and telegraph systems (effect: communication increased, minority groups increased power) * Consequences: artisans negatively effected (thank you, Britain), women ‘s status remained stagnant Backlash to Reforms Conflict between old and new orders * Abdul Hamid: attempted to return to despotic governing.. nullified constitution, removed Westerners in power, continued SOME Western policies * Coup 1908: Ottoman Society for Union and Progress (Young Turks) fought for return to 1976 constitution, Sultan remained as figurehead. * War in North Africa: Ottomans lost Libya * Young Turks vs. Arabs * World War I: Turkey sided with Germany†¦. Arab Heartlands Fertile Crescent, Egypt, North AfricaIdentified with Ottoman rulers as Muslims, disliked Ottoman rule * Fear of Western rule Muhammad Ali, Westernizing Europe * Napoleon invades Egypt (1798): example of Western military power, eventually defeated by the British * Western reforms introduced (military, agriculture) little accomplished in the long-term * Khedives: Muhammad’s descendants, ruled Egypt until 1952 Issues and European Help * Cotton: solely dependent on export * Misuse of money by the elite Indebted to European powers * Suez Canal: introduces power struggle b/w European powers and Egypt (France and Britain) * Conservative Muslims resented Western presence * Liberal Muslims borrowed from West * Skirmish between Britain and Khedival army results in British domination (Egypt is NOT colonized) Egypt in Sudan * Sudan exploited, forced to reform slave trade * Jihad called against Egyptian rulers and Britain * Sudan successful in maintaining independence until 1896 * Western technology vs. Eastern technology

Virtual Reality In Theatre Spaces

This dissertation will explore the effects of virtual reality in theatre spaces and how it effects people's perception and experience about space and how the technology has advanced in past years.With the advancements in technology,the experience in theatre spaces has become hyper real thereby allowing people to perceive spaces in a different way. The concept of virtual reality can be introduced in film festivals by assessing the possible effects and influences that the VR might have on people and movie experiences.This dissertation will also focus on how the movie experience changes by immersing yourself in the movie cutting you off from the people and surrounding,there by understanding the problems and challenges faced by people using surveys and questionnaires.INTRODUCTIONVirtual Reality is the computer-generated simulation of a three dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.The technological advancements today have led to various explorations in different fields. The various VR systems available today areOculus RiftHTC'S VR system with controllersSamsung gear VRGoogle cardboardTreadmill and haptic glovesVR movie watching is a 360 degree immersive experience where the viewer is at the center of action.As a scene unfolds,viewer has the choice to look in whichever direction he wants and become absorbed in whatever part of the action they choose.In VR cinemas, talking part is designed to be more about the technology and experience rather than the movie.When we watch movies,the action/reaction happens only within the narrative,but VR systems are considered to be linking human intelligence with artificial intelligence thereby engaging the audience.RESEARCH PROBLEMHow does introducing virtual reality in theatre spaces change the perception of movie experience and affect the psychology of people and what are the outcomes? AIM : The aim of this research is to study the incorporation of virtual reality spaces in theatre complex and to study the impact on people's behaviour and how they experience the space. The main idea is also to study on different VR technologies and the application of it in theatre spaces and to understand how virtual reality helps in improving the movie experiences by making it hyper real. OBJECTIVES:The main objective of this research is to understand how people perceive such environments and how people cope up with the change in the viewing atmosphere of a movie theatre.To study how the implementation of Virtual Reality technology in theater spaces will have its own reflections on theater design.To understand how the technological advancements have helped in improving the cinematic experience.SCOPE AND LIMITATIONS:This research will be limited to :Exploration of different virtual reality systems and the scope of it in future.Exploration of proposals of virtual realityUnderstanding the limitations and challenges of using VR in moviesUnderstanding the psychological impact of VR on people .The study will not be focusing on :Design guidelinesPrimary CasestudiesDATA COLLECTION : HISTORY AND EVOLUTION: Pictures have been used as a medium of communication for thousand years.But the canvas and techniques for drawing them have changed radically. Modern computer graphics have provided for many years,the newest and potentially most expressive media for pictoral communication . Improvements in the power and accessibility of interactive 3D graphic system have recently added a new dimension. By sensing the position and orientation of the human head and coupling the resulting data into a high performance computer graphics system,it is possible to generate a computer synthesized view of a virtual world wherever the user is looking.This is known as VR. CHALLENGES :Virtual Reality is a new concept in cinematic field. While the whole concept of the film festival is to bring people together for screening the movies,introducing virtual reality in the theatre could be a challenging aspect as different people might have different opinion on the concept of virtual reality. The only way to watch a VR film is to put on a headset—imagine a padded scuba-diving mask and a pair of headphones—which cuts you off from everyone and everything around you. In some ways, VR films are the opposite of what film festivals stand for.  The dissertation will focus on exploring more about the possibilities of improving the movie experiences with and without VR technology. It could be argued that in the future the participation might lower to individual contribution rather than a group involvement. Early VR headsets made some users feel nauseous. â€Å"The stereotype of virtul reality is an isolated person sitting alone in a room,their head sealed with a helme.Tribeca immersive programming at the tribeca film festival tries to make VR more tangible and social experience † PROPOSALS FOR VR :The global VR market ,which was valued at about $2 billion last year is expected to reach approximately $27 billion by 2022. Virtual reality isn't just for gaming anymore. VR movies are becoming mainstream with several Hollywood A-list directors jumping on board with a new approach to storytelling. Virtual Reality cities – Hypatia by Timefire media Virtual reality social networking – Vtime by Starship group. Virtual Reality tours by Chernobyl vrVirtual Reality research by Visualization laboratory. Architecture by Iris Vr. † A prominent project – Hero allows users to move around freely in a simulated syrian neighbourhood.† RESEARCH PAPER AUTHOR SUMMARYFusion of reality and virtual reality Narin SappakitThe research paper mainly focuses on how digital technology can be implemented between film and architecture.As walls and skin of the building can now become screens, changing the way the building relates and interacts to its context and the way people experience space.How does virtual reality influence cinema ? Exploring a possible future of cinematic environment by Benan DemirThe paper focuses on the new technology of virtual reality on the cinema and how the two may collaborate and converge. It also explores on the existing virtual cinema products and argue how they might converge in futureVirtual Reality in Theatre spaces Sherouk Mohamed Shehab El Din Saad Bad The paper focuses on two aspects.Traditional theatre spaces and virtual reality and its impact in theatre spaces.The study is based on creating virtual reality spaces with unlimited design creativity for entertainment and education by using dif ferent VR systems.Also by adding new architecture approaches to form spaces that can highly implement Virtual Reality TechnologyWhy virtual reality will change the design forever? Article by Mark Wilson Discusses about the various reasons and the positive sides of vr technologyTribeca film festivalHow virtual reality is changing the way we experience stage shows?Virtual Reality Movies: VR revolution Article Gabriel ElizondoArticle by The Conversation blog.The wall street journal Talks about how Tribeca Film Festival for the first time, showcases a theatre constructed for cinema-goers to fully experience films in 360 degrees. Discusses about the development f VR in recent years. When virtual reality is used interactively it opens up whole new worlds to be explored. The traditional relationship between space-actor-spectator becomes a space-spectator relationship. The audience is no longer in a passive role. Dramatic action is substituted by a real action, and how it plays out is shaped by the spectators. Talks about how Hollywood is Changing with Vr technology. Viewing VR is starkly different than watching a traditional film: With conventional movies, the director dictates your focus of attention. An aerial view cuts to a medium shot cuts to a close up—giving you no say in what you see. But virtual reality puts you in charge. The headset allows you to observe any aspect of a setting and, in some cases, even affect the way the story unfolds depending on where you look. Advancement of VR in marketing and investment – a digital survey report: â€Å"With investment in augmented reality (AR) and virtual reality (VR) on the rise, the results of a new survey by global law firm Perkins Coie LLP depict a growing industry that is moving to a greater focus on more practical applications, while facing concerns reflective of an expanding customer base. The survey of startup founders, technology company executives, investors and consultants, released in March 2018, follows the firm's inaugural AR/VR Surveyreleased in September 2016. † Biggest obstacle for mass adoption of VR technology Literature survey anaysis :Industry insights to the future of VR Gaming was considered as the sector they expected to attract the most investment for the Coming year but wasn't strong in 2018.with military,movies,among the areas making gains. Most of the respondents said that user experience was the top obstacle for VR because of Heavy headgears cost being the second biggest obstacle . The drop for movies and television could stem from a belief that shorter experiences work better VR. But the drop for live events and the annuncements including the October 2017 announcement that Facebook would use Oculus technology to allow its users to watch live concerts and sports with friends from around the world. â€Å"Overall, the survey shows that those in the industry have strong confidence in the potential of AR and VR. One respondent called this era a formative and experimental phase—one that will create significant rewards for both developers and players in the not-too-distant future.† SURVEY REPORT – QUESTIONNAIRE In a survey conducted among 20 people around 10 people have experienced VR more than 4 times. As the technology is advancing VR people are getting more Familiar with the devices used hence contributing to the Growth of VR industry. According to the survey, only 5% of 20 people haven't come across the devices used.

Affirmative action Dissertation Example | Topics and Well Written Essays - 1250 words

Affirmative action - Dissertation Example As the report declares Affirmative Action is expressed through the formulation of agencies such as the Equal Employment Opportunity Commission, which ensures that all forms of discrimination at the workplace are avoided as far as possible. For example, one of the forms of discrimination that exists as the workplace, especially among police officers, is sexual discrimination and harrassment towards members of both sexes. The term harassment is a wide ranging one and is not restricted merely to the coercion into the sexual act. It includes any and all forms of unwanted sexual attention, or sexual coercion, gender sneer or suggestive subtext. Discriminatory behavior could result in verbal and physical abuse of a criminal in an inferior position with a law enforcement officer. This discussion stresses that at the workplace, sexual harassment of women police officers becomes particularly distressing for the victim because of the enforced nature of the contact and the necessity to endure the unpleasantness for the sake of retaining one’s job and the source of one’s daily income. In the United States, harassment is defined simply as a hostile work environment where unwanted are demands are made to directly or indirectly interfere with a person’s employment and interfere with the individual’s performance – affirmative action helps to address these concerns. Affirmative action is even more necessary in the employment of police officers.

Ethics in Information Technology Essay Example | Topics and Well Written Essays - 750 words

Ethics in Information Technology - Essay Example Privacy in the workplace is a moral issue that directly affects the employees and the employer. The issue undergoes maintenance in an organization because various people in the organization value information stored in their computing devices (Reynolds, 2014). When an employee works in a certain organization, he or she acquires various company assets for instance a personal computer. In as much as the employer entrusts the employee with the particular type of computing equipment, it does not guarantee complete access to the system by the employer. That is the reason as to why majority of the organizations insists that various employees safeguard their private information and documents in encrypted or password protected drives or folders. Privacy operates from a wide range of issues. The first issue of privacy occurs when there is the monitoring of the employee’s web activities and the email use. Majority of the industries and organizations are adopting a policy where employee activities tracked through a log file. The main aim of the particular activity is to test the employees’ loyalty to the company or firm that has employed them (Reynolds, 2014). However, the particular scenario usually undergoes treatment characterized by ignorance and various data that is personal to the employee becomes exposed. The particular activity therefore falls under breach employee confidentiality and privacy. Several instances can force a particular company to conduct such an activity. The question on whether it is right or wrong for a company to infiltrate the personal data stored on personal computers at work places remains a big challenge. The motive of the search for what files and documents searched provides a good baseline for the conduction of such an activity. However, for the efficient conduction of the particular process, owners of the particular computer systems undergo sensitization of the exercise (Reynolds, 2014). Various right paradigms or structures

Facebook and Privacy Issues Essay Example | Topics and Well Written Essays - 2500 words

Facebook and Privacy Issues - Essay Example While social networking has its advantages, it is also important to note that, there are drawbacks related to the use of social media platforms. This is because, social networking involves sharing of information between two or more people, and in some occasions, the information shared can reach wrong hands. This in essence, creates problems concerning privacy issues since users may want some of the information they share through the social media to remain private. In this regard, a leading social media site like Facebook is embattling problems related to privacy issues for its users. This paper examines privacy issues as one of the drawbacks for Facebook considered the leading social media platform globally.Prior to the advent of digital communications, sharing of information between persons or institutions in the society was rather cumbersome. This is because in order to interact with other people, this had to be done physically and involved moving from one point to another point. I n addition, dissemination of information was slow and mails had to be delivered physically to their destinations. The only means of a quicker communication network in the 19th and early 20th century was through the telephone or telegram. But these communication tools were the preserve of those with higher social standing. The rest of the society was left to rely on one-on-one communication or postal mails. While it was slow to interact with other people or disseminate information in this era, issues related to privacy were not a concern for people.

Leadership and Organizatioinal Change Research Proposal

Leadership and Organizatioinal Change - Research Proposal Example Background to the Study Leaders are critical in change process given the role they play in the entire process. Leaders, for example, develop vision and strategy for the organization, create the need for change, identify new approaches to adopt, and even empower employees to take part in change process (Seidman and McCauley, 2011, p.47). As a result, leaders are critical to the success of change process. However, modern organizations due to internationalization and globalization have people from different cultures, backgrounds, ethnics, and so on. Given that, these people have to work together and help organizations achieve their goals, best ways have to be found on how well such people from diverse cultures can work together for the good of the organization. This therefore requires leadership teams of organizations to identify and implement the best strategies in order to establish cross-cultural teams that help organization achieve its goals. Although there is growing literature con cerning the positive role cross cultural teams plays in enabling organizations realize goals (Voutsas, 2011, pp. 116-117) there is little literature concerning how leadership teams can participate in establishing the most effective cross-cultural teams. Statement of the Problem Due to numerous dynamics in the environment, business managers and leaders have found change to be inevitable. Organizations have found out that having a heterogeneous workforce in globalized world is unavoidable. As a result, more and more people from different cultures are likely to work together in one organization. Due to this, organizations’ leadership has to find the best ways of establishing and managing effective cross-cultural teams in order to achieve objectives of the organization. Purpose of the Study The aim of this study is to establish the appropriate ways organizational leadership can take part in establishing effective cross-cultural teams in an organization. This will be achieved thro ugh analyzing a number of international firms that have heterogeneous workforce. Objectives The objective of the study is to identify and analyze strategies used buy firms to establish effective cross-cultural teams. The understanding is that organizational change can effectively be carried out through the input of cross-cultural teams. Research Questions This study will be guided by the following research questions: What strategic role can cross-cultural teams play in change management of an organization? How can organizational leadership create and sustain effective cross-cultural teams? Hypothesis Effective cross-cultural teams should promote good: communication, decision-making, conflict resolution, interpersonal relationships, leadership, and collaboration, which in turn are likely to results into effective organizational change. a) Independent variable The independent variable to be studied includes the function of cross-cultural teams in an organization. b) Dependent variable The dependent variables to be studied include skills with regard to communication, decision-making, conflict resolution, interpersonal relationship, leadership, and

How Important is it for managers today to have a good understanding of Essay

How Important is it for managers today to have a good understanding of the process of globalization - Essay Example (Steger, 2003: p. 37) With regards to the large supply of available work force in the labour market, medium- and large-scale businesses are taking advantage of hiring competitive employees. Likewise, it is also crucial for businesses today to actively participate in the trading of goods and services in the world market. As part of discussing the valid reasons that makes it important for modern managers today to have a good understanding of the process of globalization, a literature review will be conducted in the study. To give the readers a better understanding of the subject matter, the first part of the literature review will discuss about the general information and the main purpose of globalization followed by analyzing the factors that makes it important for modern managers to have a good understanding of the globalization process. To determine how well modern managers understand the globalization process, a structured personal interview with two selected managers combined with a Globalization is â€Å"a process of interaction and integration among people, companies, and governments of different countries which is driven by international trade and investment through the use of information technology.† (The Levin Institute, 2008) Basically, the concept of globalization allows business people to maximize their available financial resources by taking advantage of the low-cost products and services that are readily available from developing countries. Because of the differences in monetary exchange rate, large-scale businesses from developed countries are able to purchase more homogenous products and highly competitive human resources at a much lesser price. Therefore, large multinational companies could easily compete with small-scale local businesses by being able to offer homogenous products to its target

Related Diversification Is a More Successful Strategy Essay Example for Free

Related Diversification Is a More Successful Strategy Essay (exploitation of know-how, more efficient use of available resources and capacities). In addition, companies may also explore diversification Just to get a valuable comparison between this strategy and expansion. Types of diversifications Moving away from the core competency is termed as diversification. Diversification involves directions of development which take the organisation away from its present markets and its present products at the same time. Diversification is of two types: (i) Related diversification: Related diversification is development beyond the present roduct and market, but still within the broad confines of the industry (i. e. value chain) in which a company operates. For example, an automobile manufacturer may engage in production of passenger vehicles and light trucks. (ii)Unrelated diversification: Unrelated diversification is where the organisation moves beyond the confines of its current industry. For example ,a food processing firm manufacturing leather footwear as well. The different types of diversification strategies The strategies of diversification can include internal development of new products or arkets, acquisition of a firm, alliance with a complementary company, licensing of new technologies, and distributing or importing a products line manufactured by another firm. Generally, the final strategy involves a combination of these options. This combination is determined in function of available opportunities and consistency with the objectives and the resources of the company. There are three types of diversification: concentric, horizontal and conglomerate: (1) Concentric diversification The company adds new products or services which have technological or commercial ynergies with current products and which will appeal to new customer groups. The objective is therefore to benefit from synergy effects due to the complementarities of activities, and thus to expand the firms market by attracting new groups of buyers. Concentric diversification does not lead the company into a completely new world as it operates in familiar territory in one of the two major fields (technology or marketing). Therefore that kind of diversification makes the task easier, although not necessarily successful. (2)Horizontal diversification The company adds new products or services that are technologically or commercially nrelated to current products, but which may appeal to current customers. In a competitive environment, this form of diversification is desirable if the present customers are loyal to the current products and if the new products have a good quality and are well promoted and priced. Moreover, the new products are marketed to the same economic environment as the existing products, which may lead to rigidity and instability. In other words, this strategy tends to increase the firms dependence on certain market segments. (3) Conglomerate diversification (or lateral diversification) The company markets new roducts or services that have no technological or commercial synergies with current products, but which may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firms current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility of the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. Risks in diversification Diversification is the riskiest of the four strategies presented in the Ansoff matrix and requires the most careful investigation. Going into an unknown market with an unfamiliar product offering means a lack of experience in the new skills and techniques required.